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	<title>Comments on: More About Personal Branding</title>
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		<title>By: Shai</title>
		<link>http://www.shaicoggins.com/more_about_personal_branding/comment-page-1/#comment-160</link>
		<dc:creator>Shai</dc:creator>
		<pubDate>Sun, 05 Jun 2005 21:05:01 +0000</pubDate>
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		<description>Jon, thanks for sharing. It&#039;s definitely worth thinking about. BTW, nice blog. I&#039;m definitely checking it out again (subbed to it already).</description>
		<content:encoded><![CDATA[<p>Jon, thanks for sharing. It&#8217;s definitely worth thinking about. BTW, nice blog. I&#8217;m definitely checking it out again (subbed to it already).</p>
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		<title>By: Jon</title>
		<link>http://www.shaicoggins.com/more_about_personal_branding/comment-page-1/#comment-159</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Fri, 03 Jun 2005 06:19:43 +0000</pubDate>
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		<description>My favourite definition of brand is:

&quot;What is your promise to your customers?&quot;

I find it focuses my efforts and allows a broad range of ways to express that promise.</description>
		<content:encoded><![CDATA[<p>My favourite definition of brand is:</p>
<p>&#8220;What is your promise to your customers?&#8221;</p>
<p>I find it focuses my efforts and allows a broad range of ways to express that promise.</p>
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